Why Emerging Interior Designers Need Photography for Interior Design Projects to Build a Luxury Brand
So, you’re just starting out as an interior designer and you’re ready to take your business to the next level. The only thing standing between you and a successful design career? Photography. Yep, you heard me right. Photography for interior design isn’t just a luxury, it’s a necessity if you want to establish yourself as a designer worth investing in! Trust me, it’s never too early to start building your brand with professional photos that showcase your work in all its glory.
I know, I know. You’re thinking: “But I’m just starting out. Isn’t that something I should worry about later?” Uh-uh, nope. The sooner you invest in photography for interior design, the sooner you start attracting those high-end clients who’ll pay what you deserve! This isn’t just about pretty pictures. It’s about establishing your credibility, positioning yourself as a luxury designer, and letting the world know you’ve got the skills to transform spaces.
Photography for Interior Design: The Secret Sauce to Building a Luxury Brand
Here’s the thing, you can design the most amazing spaces in the world, but if no one sees it, what’s the point? Photography is your chance to show off your design skills to the world. Whether you're posting on Instagram, showcasing your work on your website, or pitching to potential clients, great photos help elevate your reputation. And let’s be real, we all know that first impressions matter.
I had the absolute privilege of working with Travis Pernell Interiors, and let me tell you—this guy is good! We worked together to photograph his bedroom design before he moved out of his apartment, and it was magic. The space was so thoughtfully styled, and it showed in the photos. We even had a little velvet mishap (because, you know, velvet is finicky!), but that’s the thing about this job, it’s a mix of perfect and imperfect, and that’s what makes it beautiful.
Why High-Quality Photos Are Crucial for New Designers
Look, when you're starting out, professional photography for interior design might feel like an expense you can’t justify. I get it—budgets are tight. But here’s the thing: if you want to be taken seriously in the design world, you need to look the part. High-quality images instantly give your work the credibility it deserves. They make your designs look like they belong in a glossy magazine, and that’s the kind of attention you want to attract.
Travis was my very first client, and from the start, we’d talk about the vibe he wanted for his spaces. Did he want moody and dark? Bright and airy? That decision influences everything—styling, lighting, everything. And because I work with lights (yes, actual lights, not just natural light), I can create the mood he’s looking for. Lighting is such a key part of the process, and if you’re not capturing it right, you’re missing out on a major opportunity to show off your skills.
Add the Photoshoot Cost to Your Design Fee
I get it. Starting out means every penny counts, and shelling out for professional photos can feel daunting. But here’s a quick pro tip: add the cost of your photoshoot to your design fee! You’re already charging for your time and your expertise, so why not add in the cost of photos as part of the package? This way, you’re not feeling the sting of a big expense upfront, and your photos become a business expense that will pay off big-time in the long run. Plus, it’s a great way to show clients that you’re serious about your business, and you should be paid accordingly.
Create a Consistent, Stunning Portfolio
One of the biggest challenges for new interior designers is building a portfolio that actually showcases their skills. You can take all the before-and-after photos you want with your phone, but nothing compares to the professional shots that show the quality and detail of your work. When I shot Travis’s space, we really focused on the little details—the textures, the layers, the way the lighting hit just right. These are the kinds of images that tell a story about your design process, and those are the images you want to showcase.
Once the photoshoot is done and we’re happy with the lighting and composition, it’s time to focus on the styling. Pillows get fluffed, furniture is adjusted, linens are straightened—and trust me, it’s the little things that make a space feel pulled together. And when new designers see their work in high-quality photos for the first time? It’s a moment they won’t forget.
You Can’t Afford to Wait on Photography
As much as I’d love for all of us to be able to work with professional photographers on every project, the truth is that starting out can be tough. But here’s my thing: photography is an investment that pays off. It's about creating high-end visuals that show off your work in the best light possible. It’s how you establish yourself as a serious designer who has a luxury brand.
If you wait until you’re “ready” or “successful” to start investing in high-quality photography, you’ll be waiting forever. Every day you wait is another day your potential clients are passing you by because they don’t know about you yet. You’re doing the hard work, but photography is the bridge that helps you connect with the people who need your skills.
Client Love
“Stacy is such a talented photographer! I recently hired her for an interior project shoot and she absolutely over delivered on my expectations. She’s very easy to work with and has an eye for unique shots. She is now one of my top go to photographers in the DFW.” -Travis
Book Your Dallas Interior Photographer!
You might be wondering why you should work with me as your photographer, and here’s the scoop: I love working with emerging designers like you. There’s something so inspiring about helping you grow and evolve. I want to help you build your brand from the ground up, capturing the essence of your work in a way that resonates with your target clients.
When we work together, I make sure the experience is collaborative and fun. I want you to feel comfortable, and I want you to see your work in a way that makes you proud. There’s no “one-size-fits-all” approach with me—I tailor every session to fit your specific vision and design style. You don’t just get photos, you get an experience that will help your business thrive. Fill out my contact form for us to work together! Looking forward to hearing from you!
Check out more of my blogs below to help you with your next shoot and my Pinterest to see more of my work!
Why You Should Hire a Photographer Who Specializes in Interior Design Photography
How to Guide: Preparing for your Interior Design Photography Session